With technology steadily advancing ahead, it is vital for small businesses to develop and retain strong web presence. While having a website, which is highly optimised, is needed for comprehensive branding and online marketing plan, cutthroat character of the large-scale economy demands that businesses go further. Hence, one of the most effective ways to spread awareness about your brand, while providing your potential customers with appropriate and constructive content, is consistent blogging.
Blogging comes in as a productive yet cost effective way for small businesses to drive good amount of traffic to their site. It works towards progressing inbound marketing efforts. It helps to gradually draw in perspective customers. A recent report states that almost 80% of companies which have used blogging as one of their marketing plans have been able to successfully acquire customers through blogging.
When it comes to small businesses, blogging could be quite effective in spreading their business. It has a few potent benefits and we have mentioned them below:
Advancement in the area of search engine optimisation
Search engines get drawn to fresh and relevant contents and one of the most quickest and cost effective ways to do so is through regular blogging, as per top digital marketing companies, like Results First. When blog post is created by any business at regular intervals, they are providing major search engines, like Yahoo, Google and Bing and others, with fresh information and content to the index. They also get an opportunity to add relevant keywords to their content which the consumers usually use when they come to search for a product.
Strengthen relation with existing and new customers
When it comes to online branding and marketing, a business needs to ensure that they do pay attention to customer engagement. One way to effectively do so is through blogging. This is one way by which a business can connect with their potential and present set of customers and clients. When it comes to building trust, blogging is a great way to do so. You get to provide your customers with updated and fresh content which will be relevant for them. When you have a comment section that is active, you will be able to follow the responses of your customers whenever they comment on your posts. When you respond to the comments of your customers, they will gradually start gaining trust and the relationship will take a strong step ahead.
Establishing your brand or business as an industry leader
The size of your business does not matter when it comes to blogging. However, it is one of the best ways through which you can build trust and institute clout in your industry. You must provide content which are relevant and hold value in the eyes of customers and people present in your field. This will gradually help to boost conversation rate and increase leads too.
Your brand helps you connect with your consumers
Awareness about your brand is so important for every business. It is a vital element of marketing. With the help of regular blog posts, you provide your followers the opportunity to understand your business better. Moreover, they get to know about its personal side. With the help of blogging others get a logical and clear idea about the character and vision of your business. They understand corporate standards and the personality of your business.
You build more occasions to share
This is one potent way by which people can share links to your blog. It generates a path for viral traffic and exponential market development. With a wide array of sharing platforms accessible, your visitors gain an opportunity to directly share the link of your blog, email or simply tweet it. This is the true essence of free marketing, apt for everyone around.
It does not matter how small or medium sized or huge your business is. Make the most of it, enlarge your presence online and connect with your customers through blogging.