Marketing managers, consultants and assistants will be among the first to tell you that the pursuit of customer retention and growth is at the fore of most of their jobs. If not dealing with the sales or design department, they’ll have to deal with themselves and each other – and all the customers that come part and parcel with that. It’s a tricky business, but someone has to do it – but thankfully help is well and truly at hand. Hard print Be it across sign boards, posters, magazine advertising or newspaper spreads, hard print is proving an increasingly difficult…
Customer retention and acquisition made simple
