Traditional retailers across the country are in a crisis today, confronted by the extreme competition from online retailers. The result has been devastating causing many traditionally successful retailers to shift resource close locations that had previously been profitable for decades. Their pain and continued concerns are real, but folding up shop needs to be really thought through carefully.
Bricks and mortar retailers still offer shoppers a unique and compelling shopping experience and can certainly provide many benefits and amenities that an online shop simply cannot. The smart retailers understand how to exploit these advantages to their benefit, and when they do this, the company can find continued great success. Peruse these ideas for how a traditional retailer can keep customers excited about shopping with them.
Get People to Come to You Location
Because online retailers do not have an actual shop to visit, you should take advantage of all that a real retail shop can provide. So incentivize customers to come in to your shop. Make sure that when they come, the sights, sounds, and smells serve as additional reasons for them to become your customer. Spend the extra money to make your place look fantastic and encourage picture taking that can be uploaded on social media. There is no website on the internet that can match the attractiveness of a beautiful retail location.
Get Your Staff to Be Their Most Productive
Your entire staff should be welcoming, educated about your products and concentrated on making each customer feel special and cherished. There should be required time given to each customer and each should love the atmosphere and service even if they do not buy. When people purchase online there is no human interaction. Make yours with customers memorable. Remember they will review your shop and tell their friends if they should or should not come. Leave each customer with a great impressions.
Your sales needs to be operating at their highest effectiveness. They will never get a better chance to close sales than at your shop, so all of you need to be ready to make these sales. You and your team need to study articles on how to improve sales productivity, so everyone is prepared to turn the traffic into revenues. If you spend the time and energy needed to get your team prepared to sell, it will be a difference maker.
Give Special In-store Deals to Customers
You will have an online shop and it may be doing quite well. But to make your retail shop fly, you need to offer special in-store deals. Put together promotions that give shoppers discounts, freebies and rewards for coming into your shop and additional ones for purchasing. The idea is to make their coming a unique and memorable experience, so put into your marketing things you can offer them. Coffee or other food or snacks can be also a nice touch providing the food will not put any merchandise in your shop to get ruined.